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Biography - Michael Clarke

Practice Areas

  • Strategy Consulting
  • Business Development
  • Marketing and Sales
  • Profit Improvement
  • General Management

Primary Capabilities

  • Applying strategy and analysis expertise and many years of practical business experience to identify value-maximising strategies and actions to improve profit across all business functions
  • Objective, analysis-based approach
  • Incisive thinking and clear communication at all levels of the business including the board
  • Flexible consultancy model

Core Offer

  • An experienced consultant and manager with a track record of success in a variety of different businesses
  • Analytical mind, quick to grasp situations and focus on key issues
  • Hands-on approach and able to work closely with your management team or independently as required
  • Experienced in identifying and managing the change consequences of business strategies and in gaining stakeholder buy-in to change

Preferred Activities

  • Strategic position assessment
  • Market analysis
  • Competitive position analysis
  • Target market identification/segmentation
  • Strategic option generation and evaluation
  • Profit improvement

Other Disciplines Offered

  • Product development and management
  • Distribution strategy development
  • Business requirements development
  • Business plan development
  • Product and pricing strategy development

Primary Sector Experience

Michael has developed and implemented successful business strategies in a broad range of businesses, including
  • Retail investment
  • Software development
  • E-commerce
  • Third Party Administration
  • Business Process Outsourcing
  • Private Banking
  • Insurance
  • Estate agency

Areas of Distinctive Performance and Value-addition

  • Building strategic vision
  • Structured analysis and problem-solving
  • High quality presentation
  • Driving implementation

Career Summary

Managing Partner, Shere Marketing Business Consulting LLP   2011 – present
Principal, Waymark Consulting Ltd   2009 – present
Head of Retail Investment Services, Equiniti Ltd   2007 – 2009
Head of Product & Customer Offers, then Head of Retail Services and Offering Strategy, Lloyds TSB Registrars   2003 – 2007
Senior Manager, Strategic Ventures, then Senior Manager, Group Strategy, Lloyds TSB Group Strategy & Planning   2002 – 2003
Senior Manager, E-Channels, Lloyds TSB Wealth Management   2000 – 2002
Senior Manager, Direct Distribution, Lloyds TSB Private Banking   1998 – 2000
Senior Manager, Divisional Development, Insurance & Investments, Lloyds TSB   1996 – 1998
Manager, Business Development, Lloyds Abbey Life plc   1995 – 1996