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Background - Michael Clarke

Michael Clarke
  • Michael Clarke, principal of Waymark Consulting, brings more than 25 years' business experience to companies seeking effective, robust and implementable strategies for maximising value and improving profit.
  • Michael has focused for the last 17 years on market and competitor analysis, strategy development, marketing and product management.
  • He has developed and implemented successful business strategies in a broad range of businesses, from very small businesses to divisions of FTSE 100 companies.
  • Michael brings an incisive, objective, analytical and pragmatic approach which can validate, complement or challenge clients' own thinking.
Case studies