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Services offered

Waymark Consulting offers both business strategy consulting and strategy-related profit improvement services. Typical work undertaken includes:

  • Market/competitive position analysis
      Helping you find the most profitable markets and sustainable advantage over competitors
  • Strategic option generation and evaluation
      Positioning your business best to succeed in a challenging environment
  • Target market identification/segmentation
      Locating and targeting profitable customer groups
  • Profit improvement
      Driving up the performance of your business
  • Product/pricing strategy development
      Offering the right products, at the best price for your business
  • Distribution strategy development
      Reaching customers in the most effective way
  • Business plan development
      Bringing rigour to your revenue and capital expenditure plans
  • "Best practice" reviews of key management activities
      Managing more effectively to increase your profit and reduce risk
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